Tuesday, 24 May 2022 13:04

What it takes to have a successful podcast

Podmaster Podmaster

There are a lot of podcasts out there vying for attention, so how do you make yours stand out? The key is to be a podcasting master, or what one podcasting expert refers to as a “Podmaster”.


What does it take to be a Podmaster?

Podcasting has a low barrier to entry.  

Pretty much anyone can start a podcast, and in many cases, they are doing it for free. 

But this means there is more competition than ever to get engaged listeners who will buy into your content, and help lift your podcast to greater success.

So let's have a look at what it takes to become a 'podmaster'.

Care for how it sounds

Firstly, you need to have excellent audio quality.

This means investing in good equipment and making sure your recording space is free from background noise.

It's no longer acceptable to record your voice on your phone, or through your laptop's built-in microphone.

Listeners expect better quality, and they know you have plenty of competition if they want to find it!

An ability to sound interesting and engaging

Secondly, you need to be a great storyteller.

Your podcast should be engaging and entertaining, with each episode helping listeners escape into another world.

Plenty of podcasts start with an individual or team having an idea, getting excited, and then just beginning with the recording. This means they don't have proper structure or content guides in place.

As a result, listeners don't stick with them, and they fail to build audience.

You need to be able to grab your ideal listener's attention

Thirdly, you need to be able to communicate clearly and confidently.

Your podcast should sound professional, and your delivery should be on point.

Many don't last beyond a handful of episodes because they haven't given enough thought to how their content is going to pan out.

They quickly realise they didn't really know what they were doing, and so they give up.

Niching down is imperative

Finally, you need to choose a compelling theme.

Your podcast should be about something that people are passionate about and that will keep them coming back for more.

Starting up a new podcast that's been 'done to death' by hundreds of thousands of other podcasts is not a good idea if you want to grow quickly.

Hint - don't start a podcast where you're having a general chat with a business expert. Unless you have a marketing budget of millions, you're unlikely to compete for attention with the dozens of other podcasts that are already doing that successfully.

And, you need to know how to promote

If you can tick all of the above off your list, then you’re well on your way to podcasting success.

But don’t forget, even the best podcasts need to be promoted in order to attract attention and build an audience.

So, there's a lot to learn.

Thankfully, we've found a fantastic podcast that will be walking new and existing podcasters through a deep-dive of what it takes to have a successful podcast.

As a podcaster with more than twenty years of experience (the first in the UK to ever publish a podcast) Neal Veglio knows exactly what works.

As a consultant for many of the world's biggest brands including Travel Counsellors and Prohibition Partners, Neal has been helping steer podcasts and their hosts towards their dreams and goals.

He uses a combination of widely known best practices and decades of insider insight to help his clients be heard above the noise.

What are you waiting for?

Click to become a listener of the Podmaster podcast and get yourself closer to 'podmastery'!

  • Belleville Tackles Doctor Shortage with Innovative Recruitment Program
    Belleville Tackles Doctor Shortage with Innovative Recruitment Program

    Facing a growing doctor shortage crisis, the city of Belleville has launched a groundbreaking solution: a medical recruitment program. Western University medical student Mike Ding is the pioneering recipient of this initiative, receiving financial backing from the city throughout his medical training and residency.

    Written on Tuesday, 26 March 2024 18:07
  • The Fire at Cara Delevingne's Residence
    The Fire at Cara Delevingne's Residence

    Tragedy and Reconstruction: The Fire at Cara Delevingne's Home The home of globally renowned supermodel and actress Cara Delevingne was completely destroyed in a fire. Aerial images revealing the ashes of her $7 million residence illustrate the immense losses the star faced. This incident sheds light on the unexpected tragedies even the biggest stars must confront.

    Written on Tuesday, 26 March 2024 17:51
  • Boat Racing and Business - Uncovering Surprising Similarities
    Boat Racing and Business - Uncovering Surprising Similarities

     In an era where artificial intelligence (AI) and globalization are reshaping the business landscape, it's worth seeking inspiration from unexpected places. Martin Roesch, CEO of Netography and an avid sailor, unveils the remarkable similarities between boat racing and running a business, showing how sailing strategies can illuminate the path to business success.

    Written on Tuesday, 26 March 2024 17:32
  • How to Choose the Right Curtains and Blinds for Your London Home
    How to Choose the Right Curtains and Blinds for Your London Home

    Choosing the perfect curtains and blinds for your London home can seem like a daunting task, given the extensive range of options available. Yet, with a careful consideration of certain key factors, you can simplify the process and make a choice that not only suits your home's style but also serves practical purposes. In this article, we'll delve deeper into the aspects you should consider when picking curtains and blinds, helping you create a harmonious aesthetic in your living space.

    Written on Monday, 17 July 2023 10:52
  • Magnetic packaging - everything you need to know
    Magnetic packaging - everything you need to know

    Magnetic packages are convenient, aesthetic, and universal. You can use them for many purposes, from gift packaging to selling your products. Check out, what are the benefits of magnetic packaging!

    Written on Friday, 17 March 2023 18:17
  • Retro and vintage posters - let your walls speak in good style
    Retro and vintage posters - let your walls speak in good style

    Oldfashioned? NO! Vintage and retro - definitely yes! These recently trendy words have become a true synonym of good style. No longer old-fashioned, obsolete, not fitting with modernity, but saturated with the good spirit of the times, character and climate. And it's not just about arrangements using old furniture, not at all! But the colors of the walls and even details such as fabrics, lamps or retro posters can make the interior take on a new, albeit vintage, style. What is worth reaching for?

    Written on Wednesday, 15 March 2023 16:31
  • Change your interior in minutes!
    Change your interior in minutes!

    Probably everyone sometimes feels the need to renovate, refresh the space, make some changes, even small ones that will change not only the interior, but also the well-being.

    Written on Tuesday, 07 February 2023 13:17
  • What are the 10 most popular stag do activities
    What are the 10 most popular stag do activities
    1. Pub crawls: a pub crawl involves visiting multiple pubs and bars in a single night. The group typically starts at one bar and then moves on to the next, often with a pre-planned route and a set number of stops. This activity allows for socializing, drinking, and trying out different bars and drinks.

    Written on Saturday, 14 January 2023 13:32